Do you think online videos are just another overestimated, passing fad? Think again!
Although your writing shows off your personality, text-based content is, after all, a very one-dimension medium. Online video, on the other hand, is constantly gaining strength as a vital source for marketing and content promotion. Take a peek at the following pertinent data from a survey compiled by softwareadvice.com, CMO.com and Eloqua.
The above graph exemplifies the percentage of marketing respondents that utilize each offer or content. What’s the take-away? Majority of the respondents prefer videos over case studies, white paper, even live demonstrations, and that is the reason why you should consider adding video and audio files to your website.
WordPress 3.6’s Native Support for Audio and Video Files
WordPress offers remarkable support for embedding Vimeo and YouTube videos, but if you prefer playing a video that has been uploaded to the server, you can do it very easily. Previously, implementation of some sort of player was needed for this purpose, but now all you need to do is include the link to the file in the editor. It will automatically be changed into an HTML5 or Flash player using the well-known MediaElement.js JavaScript library, depending on the type of device or browser, for compatibility.
How to Do It
The process of embedding video and audio players for certain uploaded media directly into the page content is very similar to inserting an image file into your post.
1. First of all, add/edit a post or a page.
2. Choose a spot in your content where you wish the player to appear.
3. Click at that point and hit ‘Add Media’.
4. Click ‘Upload Files’.
5. Make certain the media file you uploaded is selected.
6. The ‘Embed or Link’ segment present under the Attachment Display Setting must be set to ‘Embed Media Player’.
7. Next, you need to click Insert into page/post.
WordPress will have infused a short-code for the video or audio, which will eventually be replaced with a player.
File Types Supported By MediaElement.js Player
Mp4 for video and Mp3 for audio are standard. However, all the files outlined below are supported by the MediaElement.js player.
- Webm
- mp4/m4v
- mov/qt
- ogv
- flv
- wmv
- wma
- mp3/m4a/m4b
- wav
- ogg/oga
Why Native Audio and Video Support Makes Your Easier
Solid video and audio support implies better experience for both readers and publishers. Finding the perfect video and audio Plugin can sometimes be a huge hurdle, particularly for beginners. Not only does it need a specific Plugin that is fully compatible with the current version but it also calls for comprehensive knowledge in this area. And, to be honest, it is not simple for beginner to have a grasp at everything.
The new feature offered by WordPress 3.6 makes it possible for virtually everybody to upload and display video and audio files without having to be accustomed to the installation and customization of Plugins. It is not only easier for bloggers but also for the readers, given the extensive support for different devices and browsers.