Newsletters are very important for eCommerce stores. It is because newsletters can attract additional sales. With newsletters, you can also let your regular customers know about the latest offers, sales, and discounts. Newsletters also allow you to keep your customers in contact. If your Newsletters are good enough, you will see the improvement in sales after sending them.
But, what exactly is a Newsletter? The newsletter is a mail sent to a specific group of people like Newsletter subscribers or a list of people subscribed to receive promotional or informational E-mails from your website. Each and every NewsLetter can drive more traffic to your site if the newsletter is properly created.
If you are using osCommerce, You can send Newsletters directly from the admin panel. It is a very easy process and in this tutorial, I am going to demonstrate the same. So, Let’s get started with the tutorial.
Create Newsletter in osCommerce
To create a newsletter, log in to the admin panel of your osCommerce store and click on the Tools -> NewsLetters manager option given in the left sidebar.
On this page, you will see a list of newsletters you have sent or stored on your osCommerce store. Click on the New Newsletter button given after the list to navigate to a new page where you can create a new newsletter.
On this page, select a module, Enter the newsletter title and write down the content you want to send in your Newsletter. After entering all the required information, click on the Save button given at the bottom-right corner of the page.
So, this is how you can create a newsletter in osCommerce. It is recommended to use the services like Mailchimp to send Newsletters with awesome design. If you want to send simple newsletters, osCommerce’s Newsletter manager is enough.